HOW WE WORK

Our specialty is BRIGHT ideas. We present ILLUMINATING insights into your customers, employees, marketplace, competition, trends, issues, company mission and values. We implement POWERFUL cross-discipline execution.

SERVICES THAT CUSTOMERICITY CAN PROVIDE

STRATEGIC

• Customer segmentation
• Personalization strategies
• B-to-B, B-to-C, C-to-C value propositions
• Products and services differentiation strategies
• Brand creation and development
• Strategic planning from CRM data
• Integrated communications and salesforce strategies
• Organizational and personnel development
• Creation of proprietary strategic planning processes
• New product development

RESEARCH

• Customer satisfaction measurement
• Customer needs assessment
• Employee satisfaction studies
• Competitive assessments
• Technical assessments
• Usability studies
• Change management benchmarking
• Position and message testing
• Communications mix and media testing
• Brand awareness and favorability measurements
• Human factors studies

COMMUNICATIONS

• Web site and e-mail development
• E-newsletters
• Video production
• One-to-one marketing
• Public relations
• Investor relations
• Issues management
• Image/identity development
• Technical communications
• Sales/customer informational brochures
• Content development
• Strategic advertising
• Management and sales presentations
• Speeches and white papers
• Event management

TRAINING

• Motivational training
• Diversity training
• Customer sensitivity training
• Call Center training
• Distance learning