Whether eating it in bed, keeping a secret stash in the freezer, or having a bowl for breakfast, more than 70 percent of respondents admit to having at least one ice cream indiscretion, according to a new survey by Harris Interactive sponsored by Indiscretion™ Luscious Ice Cream™.

As a Meal, in Bed, or with a Loved One
Some of the more unusual eating patterns uncovered through the survey include eating ice cream instead of a meal (26 percent of those surveyed, with one in 10 saying they eat ice cream for breakfast); eating ice cream in bed (19 percent); and sneaking spoonfuls when no one is looking (16 percent). Over one-fifth reported sharing a single container with a loved one and two spoons, while one in seven Americans wait until they are alone before digging in to a bowl.

While no revelation to many women in America, males between the ages of 45 and 54 showed the greatest tendency to eat their ice cream right from the carton (57 percent) and to sneak extra servings (22 percent) – most likely while standing in front of the refrigerator.

In the Bathtub or with a Pet
Other findings of interest: 8 percent of Americans take out all the chunky stuff like candy and nuts before others get their hands on it, and 3 percent eat ice cream while in the bathtub. Some respondents indicated that they microwave their ice cream before eating it, while others report sharing ice cream with their pets. One respondent eats ice cream before sitting down to a large meal “to keep from over-eating.”