For Immediate Release
Contact: Susan J. Anthony
410-592-7683
e-mail

INTRODUCING A NEW UTENSIL FOR ICE CREAM RITUALS:
THE ‘MY INDISCRETION™ LUSCIOUS ICE CREAM™ SPOON’

Buffalo, N.Y (February 10, 2003) — Ice cream lovers can now indulge in their favorite indiscretions with their very own ice cream spoons, courtesy of Indiscretion™ Luscious Ice Cream™, a new line of super premium ice cream.

The stainless steel spoon, engraved with the word “indiscretion,” comes with a protective sleeve and an attractive purple gift box. It can serve as a reminder that ice cream rituals deserve a special utensil reserved exclusively for that purpose.

“Our research into Americans’ ice cream-eating habits showed they are quite ritualistic when it comes to enjoying their favorite indulgence,” said Gayle Perry, Consumer Advocate for Perry’s Ice Cream, the Akron, N.Y.-based maker of Indiscretion™ Luscious Ice Cream.™ “We decided that these rituals deserved special attention, so why not acknowledge that through a special ‘ice cream only’ spoon?”

Spoons can be ordered for $10 plus $3.95 shipping and handling. Send a check or money order payable to “My Indiscretion™ Luscious Ice Cream™ Spoon” and send it to Perry’s Ice Cream Company., Inc., One Ice Cream Plaza, Akron, NY 14001 along with your shipping address. Quantities are limited. Please allow 4 to 6 weeks for delivery.

Packaged in rich purple pint containers, Indiscretion™ features flavors with names like Spellbound, Hidden Riches, After Dark, Sweet Revenge, Pure Surrender, and Midnight Rendezvous. The new line of ice cream will be available locally at all Wegmans Supermarket and Tops Supermarket locations as well as convenience stores.

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