We created Indiscretion™, a new luscious super premium ice cream, to satisfy America’s favorite food indulgence. With flavors like Spellbound, Hidden Riches, After Dark, Sweet Revenge, Pure Surrender, and Midnight Rendezvous, Indiscretion™ is all about passion and pleasure.

“We talked with thousands of ice cream lovers not only about why they eat ice cream, but also where and with whom,” says Gayle Perry, our consumer advocate. “We were surprised how many people eat ice cream alone – often in their favorite spot like bed or a special chair. It is the food they turn to when life and love lets them down. And it’s also the food they turn to when life and love has them smiling.”

Indiscretion™ is for everyone, but we think women will especially love indulging. After all, women have a passion for ice cream. Just look at the facts. When women feel happy, 41.3% tend to buy ice cream and baked goods. 24% of women name ice cream as the grocery product that excites them the most. Only chocolate ranks higher as a food women turn to when they want comfort. Sounds like a Midnight Rendezvous to us!

One final thought. If indulging in your favorite ice cream is as naughty as you’re going to get, then you are living a life you should be proud of.