WHAT YOU SHOULD KNOW

Here are important statistics from a recent Booth-Harris Trust Monitor (a very trustworthy research source). Of those people polled:

96%  trust a company more if the customer service department or website is responsive to their questions.

80% trust a company more if the company makes it up to them when a product does not deliver.

76% find it difficult to trust a new brand if it does not meet their needs or work the first time.

60% can not  explain why they trust a company. They just have a good feeling about it.