In-VestUSA
Problem
In-VestUSA has given away more than $2 million dollars in bullet-proof vest to police officers in need since its inception 10 years ago. But more than 400,000 police officers remain without this essential equipment. How can a small not-for-profit achieve its mission to protect those who protect us?
Solution
In-VestUSA’s biggest asset is founder Michael Letts, a remarkable businessman who is able to articulate this grim situation with passion and eloquence. Additionally, the emotional appeal of vest-giveaways provides excellent television content as well as local coverage. We work with Michael to maximize his media exposure with the right messaging as well as assist him in obtaining sponsors through strategic counsel and relationship-building. All this has been supplemented by sales support materials, a website, powerful artwork and a song.
Result
In-VestUSA is currently in negotiations with three major sponsors as well as significant television opportunity. These focused efforts have the potential of helping save the lives of thousands of police officers.
